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Protecting their assets – what made Humphries Kirk decide to feature their staff in their advertising

| Published on April 1, 2019

Humphries Kirk, the leading Dorset and Somerset law firm, has used its own staff members in its advertising campaigns to demonstrate its friendly, approachable values, that underpin the business.

Katharine Jones, senior partner at Humphries Kirk, commented: “As a firm we are very active within our local areas and give back to the organisations that help to enhance the culture and community of these spaces.

“Every member of our team, from those who greet our clients through to our partners, is encouraged to give something back, and, thanks to this ethos, we have become pillars in our community and trusted faces in times of need.”

When it comes to marketing campaigns, Humphries Kirk have been featuring their staff in the areas they work, further reinforcing that this firm and its staff are here to support their communities, when it matters the most.

Entitled ‘Protect Your Assets’, the firm’s current campaign highlights the varying assets which we each treasure in our day-to-day lives, including our homes and families. The firm holds photoshoots with staff volunteers in order to ensure that the advertising stands out alongside others, and provides a friendly and familiar face, rather than using stock images. Humphries Kirk considers its staff to be its greatest asset, so well worth protecting.

Darrell Stuart-Smith, partner and head of commercial law at Humphries Kirk, specialises in company and commercial work, and is an advisor to the Design Business Association, based in London.

He has advised a number of the UK’s most well-known design firms on all manner of legal matters, including commercial contracts, terms and conditions, Patents, Trademarks and Copyright, as well as technology law, web issues, brand protection, debt collection, shareholder agreements and registration disputes.

Darrell, commented: “It is important to us to ensure that we own our brand, and make efforts to set it apart from other firms in the region. Anyone could choose the same stock image family to promote their services, but using our staff means that we can promote ourselves with something that is truly unique.

“We’re a people-focused firm and want others to know that we’ll take care of you, or your business, every step of the way, so why not showcase the different people who help to make that happen?”

In 2019, Humphries Kirk is expanding its ‘Protect Your Assets’ campaign across the remainder of its departments, and highlighting more of the staff that aid the firm’s success.

Humphries Kirk has offices in Bournemouth, Parkstone, Poole, Swanage, Wareham, Dorchester and Crewkerne, a consulting room in London and an international network of lawyers. Visit www.hklaw.eu for more information.

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